Exit rate and bounce rate are two metrics that measure user behavior on a website, but they are not the same thing.
Bounce rate refers to the percentage of single-page sessions (i.e., sessions in which the person left your site from the entrance page without interacting with the page). It indicates that the user didn’t find what they were looking for or the page wasn’t relevant to them. A high bounce rate can indicate that the page is not providing a good user experience or that the page’s content is not relevant to the user’s search query.
Exit rate refers to the percentage of sessions in which the user left your site from a specific page. This metric gives you an idea of which pages are the last stop for users before they leave your site. A high exit rate on a particular page can indicate that there are issues with that page, such as poor content, confusing navigation, or slow loading time.
In summary, the bounce rate measures the percentage of sessions that end after visiting only one page, while the exit rate measures the percentage of sessions that end on a specific page. Both metrics can provide valuable insights into the user experience on your website and can help you identify areas for improvement.