In the context of SEO, some common achievements include:
Improved search engine rankings: This can result in increased organic traffic and visibility for a website.
Increased website traffic and revenue: When search engine rankings improve, the website can receive more visits and lead to increased revenue.
Some common failures in SEO include:
Penalties from search engines: This can occur when a website engages in practices that violate search engine guidelines, such as keyword stuffing or buying backlinks.
Declining search engine rankings: This can happen when a website’s competitors engage in more effective SEO strategies, or when the search algorithms change and the website is not optimized for the new criteria.
It’s important to note that SEO is an ongoing process, and there can be ups and downs along the way. The key is to continuously monitor and adjust strategies as needed to ensure ongoing success.