- Semantic search: This refers to the process of understanding the intent behind a search query, rather than simply matching keywords. Search engines like Google use semantic search to provide more relevant and useful results to users. As such, optimizing for semantic search involves using natural language, relevant keywords, and understanding the context and meaning behind a search query.
- Social signals: Social signals refer to the indicators of engagement and popularity on social media platforms that can impact a website’s search engine rankings. Social signals such as likes, shares, and follows on social media can indicate the quality and popularity of a website’s content, which can positively impact its rankings in search results.
- Google Rankings: Google uses a complex algorithm to rank websites in its search results. This algorithm considers many factors, including on-page optimization, link building, and social signals, to determine the relevance and authority of a website. A website with high social signals can indicate a higher level of engagement and popularity, which can positively impact its rankings in search results.
In summary, semantic search, social signals, and Google rankings are all interrelated in the sense that they can impact each other and play a role in determining the visibility and success of a website in search results.